With the competition for fast lube service increasing, you need to leverage every advantage possible. Sure, your customers appreciate your quick lube service, but with months elapsing between oil changes, will they remember that brief visit? Will the experience be impactful enough to bring them back?
Customer loyalty grows from building on the relationship—which starts when they drive into your lot. You have about 22 minutes to make a lasting impression. In addition to being courteous, informative, and quick, what can you do?
The quick service label is a fast, easy, and cost-effective method for strengthening the customer relationship. By simply printing and adhering a small static cling sticker inside the vehicle’s windshield, you post a handy reminder for the next oil change. More than that, you have the opportunity to keep your brand, literally, in front of your customer. Your quick service sticker can include a special offer, reinforce the importance of regular oil changes, and even promote a cross-sell or upgrade service.
Businesses with more than one location offering fast lubes can use quick service labels to keep a consistent message from shop to shop. By programming the same templates into the system, you make it easy for every operator to communicate your value proposition. You remove the potential for confusion, miscommunication, and, quite simply, wrong offers, by creating a centralized process.
In the next blog post, we’ll talk about the right printing solution for quick service labels. You’ll learn more about the technology behind doing this simply, afford-ably, and right!
If you need more information, please talk to us at Symbology.